결국 텔레마케팅이 처음 나왔을 때 엄청난 효과를 발휘했고, 인터넷이 그랬으며, 스마트폰이 그랬습니다. 하지만 다음에 무엇이 ‘대세’가 될 것인지를 섣불리 예측하기 전에, 지금 현재 가장 강력한 우리의 경쟁자들이 어떤 채널에서 어떻게 활동하고 있는지를 빠르게 확인하고, 우리가 경쟁력을 갖추고 있는지부터 살펴봐야 합니다.
경쟁사와 같은 채널에서 유사한 방법으로 경쟁해 이겨낼 순 없겠지만, 경쟁사의 활동에서 충분히 우리가 앞으로 집중해야 할 힌트를 얻을 수 있습니다.
AISVAS 모델은 소비자가 제품이나 서비스를 소비하기 위해 어떠한 구매 과정을 거치는지 정의한 모델입니다. 일본의 광고대행사 ‘덴츠’가 만든 AISAS라는 이름의 ‘온라인에서의 소비자 구매결정모델’에서 (주)성장이 ‘검증’ (Verify)라는 단계만 추가한 것이죠. 이 AISVAS 모델은 소비자가 구매를 하기 위해 이루어지는 행동을 단계별로 보여줍니다.
실제로 AISVAS 모델이 작동하는 과정을 살펴볼게요.
인지(Attention) : 유튜브를 통해 웹드라마를 보다가 여주인공이 들고나온 가방을 보게 되었습니다.
공유(Share) : 도착한 가방을 들고 근처 카페에 가서 커피잔 옆에 자연스럽게 가방을 노출한 사진을 인스타그램에 업로드합니다.
(주)성장은 모든 마케팅을 AISVAS로 접근합니다
(주)성장은 ‘고객’이 마케팅의 전부라고 생각합니다. 고객을 감성, 생각, 행동을 이해하고 고객의 가려움을 긁어주는 것이 마케팅의 전부라고 생각하기에 소비자구매결정모델 분석을 통해 소비자의 행동을 최대한 넓게 펼쳐 보고 각 단계가 수월하게 작동하도록 하는 것을 업무의 중심으로 보는 것이죠.
예를 들어, 인지단계(Attention)의 경우
우리의 고객이 될 수 있다고 생각하는 잠재 고객층이 우리를 인지할 기회가 있는가?
인지하는 지점이 어디인가?
인지하게 하기 위해 어떤 활동을 해야 하는가?
같은 질문을 하고 이에 대한 해결 방안을 찾아 나가는 것입니다.
AISVAS를 활용해 개선할 포인트를 찾아 대응해 나가면, 브랜드는 성장합니다
소비자구매결정모델인 AISVAS 를 활용하여 브랜드는 각 지점마다 개선할 포인트를 찾아낼 수 있습니다. 이 과정이 정확하고 빠르게 진행될수록 브랜드의 성장 가능성은 무한히 늘어납니다.
인지 개선
더욱 정교하게 추려 낸 타깃에 밀도 높은 강도로 Paid Media를 운용해 인지 (Attention)를 개선할 수 있습니다.
흥미 개선
우리 브랜드의 잠재적 소비자가 흥미를 느끼는 포인트는 무엇인지, 그 흥미의 포인트와 우리 브랜드의 공통점은 무엇인지 확인해 이를 적극적으로 공략합니다.
검색 개선
흥미를 느낀 소비자가 어떤 키워드로 검색하는지 분석하고, 해당 키워드로 검색했을 때 우리가 노출되는 점유율을 최대한 높게, 높은 순위로 노출되게 만듭니다.
검증 개선
우리 브랜드, 제품을 사용한 소비자들이 후기, 리뷰를 남기도록 적극적으로 유도하고 긍정적인 후기가 되도록 최대한의 노력을 기울입니다.
행동 개선
각종 소셜 로그인, 페이 등을 적용해 더욱 쉽게, 더욱 편하게 제품을 구매할 수 있도록. 혹은 구매를 보류하고 장바구니에만 넣어 둔 잠재 고객이 있다면 이메일, 쪽지, SMS 등을 통해 지금 당장 구매가 이루어지도록 대응합니다.
As a marketing content specialist at Growth Marketing Agency, I’ve witnessed firsthand the transformative power of remote work. Our journey began out of necessity – with increasing overseas clients and frequent employee travel, a partial WFH system became inevitable. But little did we know that this shift would revolutionize our entire business model.
Remember those days of squeezing into crowded subways during rush hour? (I certainly don’t miss them!) The need for remote work was crystal clear, especially for those of us who experienced the daily commute grind. Despite initial hurdles, we successfully transitioned to 100% remote work in 2020. Now, our physical office is reserved for essential meetings, while the bulk of our operations hum along smoothly in the virtual realm.
The Remote Work Assumption: Always Connected
One key principle of our remote work system? Assume everyone’s connected during working hours. It’s like having a virtual office where you can tap on a colleague’s shoulder anytime – minus the awkward interruptions!
Mastering the Art of Remote Communication
Let’s face it – communication can be a beast when you’re not sharing the same physical space. But here’s the thing: with the right tools and mindset, it can be even more effective than traditional face-to-face interactions.
We’ve found our groove with a combination of Zoom, Google Meet, Slack, JANDI, and Google Chat. It’s like having a Swiss Army knife of communication tools at our fingertips!
Pro tip: Always be video-call ready during work hours. Trust me, it prevents a lot of frustration and miscommunication.
Quality Over Quantity
Here’s a surprising discovery: when everyone buys into the “always connected” mentality, the quantity of communication actually decreases, while quality skyrockets. It’s like distilling our conversations into pure, productive gold!
Efficient Work
Want to know the secret to smooth remote work operations? Standardization is your best friend. By organizing all documents, data, and records in a consistent manner, we’ve minimized time wasted on understanding tasks and eliminated repetitive questions.
At Growth, we’re G-suite enthusiasts. We’ve implemented strict naming conventions for files (date-document name-client name-author), and we operate under the “cloud-first” principle. Shared calendars, team drives, and collaborative sheets have made our remote work more efficient than ever before.
Responsibility and Focus
Let’s be real: remote work isn’t for everyone. It requires a high level of concentration and responsibility. To keep everyone on track, we use shared calendars as both work planners and logs. It’s like having a virtual supervisor – but way less intimidating!
Preparing Your Space
Setting up for working remotely is crucial. You’ll need:
A dedicated PC or laptop for work hours
Video conferencing equipment (camera and microphone)
A private space for uninterrupted video calls
Pro tip: If you’re working from a caf, invest in good noise-canceling headphones. Your colleagues (and your sanity) will thank you!
Embracing the Freedom of Remote Work
Remember when remote-working companies were viewed with skepticism? Now, we’re seen as innovators! The shift has:
Reduced unnecessary meetings
Increased focus time for employees
Boosted our confidence in maintaining this model long-term
But don’t worry – we haven’t forgotten the importance of human connection. We organize regular cultural events to keep our remote team bonded and energized.
Growth Marketing Agency: Your Partner in the Remote Work Era
As we navigate the ever-evolving landscape of work in 2024, one thing is clear: remote work is here to stay. At Growth Marketing Agency, we’ve embraced this change and reaped the benefits of increased productivity, employee satisfaction, and global reach.
Learn more about Growth’s welfare system, the Refresh 369 system.
In the fast-paced world of digital marketing, finding and nurturing growth-minded talent is like striking gold. But what exactly makes a marketer truly growth-minded? Let’s dive into the essential qualities that set these marketing dynamos apart.
Ready to uncover the secret sauce of marketing success? Buckle up, because we’re about to embark on a journey through the mind of a growth-oriented marketing maestro!
What is Growth-Minded Talent in Marketing?
Picture this: You’re at a bustling caf, sipping your favorite latte, when suddenly you overhear someone talking about “growth-minded talent” in marketing. Intrigued? You should be!
Growth-minded talent in marketing isn’t just about having a fancy degree or a collection of certifications (though those can certainly help). It’s about possessing a unique blend of qualities that align perfectly with a company’s vision and goals. These are the marketing mavens who don’t just adapt to change they thrive on it.
But here’s the million-dollar question: How do you spot this elusive talent? Well, my friends, that’s exactly what we’re about to explore.
5 Essential Qualities of Growth-Minded Marketing Talent
1. Detail-Oriented: The Devil’s in the Data
Remember the days when marketing was more guesswork than science? Well, those days are long gone! In today’s digital landscape, being detail-oriented isn’t just a nice-to-have it’s a must-have for growth-minded talent.
Why? Because modern marketing is all about the data. We’re talking device types, browser preferences, age demographics, and even which cat videos our audience watched last night (okay, maybe not that last one… yet).
A truly growth-minded marketer doesn’t just collect this data they live and breathe it. They’re constantly experimenting, analyzing, and iterating. It’s like being a detective, but instead of solving crimes, you’re cracking the code of customer behavior.
2. The Recording Habit: Document, Document, Document!
If there’s one thing we love at Growth Marketing Agency (besides a good marketing pun), it’s our calendars. And no, I’m not talking about those cute cat-themed ones (though those are great too). I’m talking about the habit of meticulously recording everything.
Growth-minded talent knows that documentation is the secret weapon of marketing success. It’s not just about jotting down meeting notes it’s about creating a comprehensive record of tasks, rationales, communication details, and deliverables.
Trust me, your future self will thank you when you can easily pull up that brilliant campaign idea you had at 2 AM six months ago!
3. Consistency: The Spice of Marketing Life
Here’s a little nugget of wisdom I picked up during my years in the marketing trenches: If a mistake happens once, it’s a mistake. If it happens twice, it’s a coincidence. But if it happens thrice? That’s a pattern, my friends.
Growth-minded talent understands that consistency is key. It’s not just about delivering great results it’s about delivering them consistently. Whether it’s meeting deadlines, maintaining brand voice, or just double-checking those pesky spelling errors, consistency is what separates the marketing maestros from the one-hit wonders.
4. Broad-Mindedness: Think Outside the Marketing Box
Let me tell you a story. Back when I first moved to Korea, I thought I had it all figured out. I mean, I spoke four languages and had a master degree in Marketing. How hard could it be, right?
Well, let’s just say I learned the hard way that assuming everyone thinks like you do is a recipe for marketing disaster. Growth-minded talent knows that broad-mindedness isn’t just a nice quality it’s an essential survival skill in the marketing jungle.
It’s about listening to diverse opinions, understanding different perspectives, and being open to ideas that might initially seem crazy. Remember, what seems odd to you might be the next big trend waiting to happen!
5. Communication Skills: The Glue That Holds It All Together
Last but certainly not least, let’s talk about communication skills. In my years at Growth Marketing Agency, I’ve seen brilliant marketing ideas fall flat simply because they weren’t communicated effectively.
Growth-minded talent knows that marketing isn’t a solo sport. It’s a team effort that involves collaborating with designers, developers, customer service reps, etc.
From client meetings to interdepartmental collaborations, from managing social media channels to coordinating with influencers effective communication is the thread that weaves all these elements together into a cohesive marketing tapestry.
Nurturing Growth-Minded Marketing Talent
As we navigate the ever-changing marketing landscape of 2024, nurturing growth-minded talent is more crucial than ever. It’s not just about finding people with the right skills it’s about cultivating a mindset of continuous learning, adaptation, and growth.
At Growth Marketing Agency, we’re always on the lookout for these marketing diamonds in the rough. We know that with the right environment and opportunities, growth-minded talent can truly shine and drive remarkable results.
So, whether you’re a budding marketer looking to develop these qualities or a business owner seeking to build a team of marketing superstars, remember: growth-minded talent is the key to unlocking marketing success in 2024 and beyond.
Ready to take your marketing game to the next level? Let’s chat! At Growth Marketing Agency, we’re passionate about helping businesses harness the power of growth-minded marketing talent. Get in touch today, and let’s start growing together!
Embarking on a marketing career can feel like stepping into a whirlwind of expectations and challenges. During my 15 years of experience running a marketing agency in Korea, I’ve seen countless aspiring marketers navigate this path. But what does it really take to become a good marketer?
Understanding the Reality of Being a New Marketer
Before we dive into the specifics of how to become a good marketer, it’s crucial to grasp the reality of being a new entrant in this field. Many fresh graduates enter companies with grand visions of becoming instant marketing superstars. However, the truth is often quite different.
The Company’s Perspective
From a company’s viewpoint, new hires are investments rather than immediate assets. They are potential talents that need nurturing and development. This perspective is crucial for understanding your role as a new marketer.
Key Strategies to Become a Good Marketer
1. Embrace Your Learning Phase
As a new marketer, your primary goal isn’t to produce groundbreaking results immediately. Instead, focus on:
Absorbing knowledge
Developing skills
Understanding company processes
2. Build Trust: Your Most Valuable Asset
In my years working with various Korean and international brands, I’ve learned that trust is the currency of success in marketing. Here’s how to build it:
Follow instructions meticulously
Complete all assigned tasks
Make recoverable mistakes (we all make them!)
Communicate proactively
3. Master Task Management
Becoming a good marketer isn’t just about creative campaigns and data analysis. It’s about mastering the basics of task management:
Do everything assigned, no exceptions
Take detailed notes and review them
Seek regular feedback
Report progress consistently
4. The Art of Mid-Progress Reporting
Good marketers know the value of keeping their supervisors in the loop. Here’s a pro tip: Report your progress when at least half the deadline remains. For a six-day project, touch base by day three. This approach has saved me from countless potential mishaps in my career!
5. Respect Deadlines Like They’re Sacred
In the fast-paced world of marketing, deadlines are sacred. Here’s how good marketers handle deadlines:
Clarify the deadline upfront
Provide regular progress updates
Flag potential delays early
Overcoming Common Challenges
The Perfection Trap
Many new marketers fall into the trap of trying to be perfect from day one. Remember, you’re not expected to be a marketing genius overnight. Focus on progress, not perfection.
Balancing Learning and Doing
While it’s crucial to learn, don’t fall into the trap of passive observation. Actively seek opportunities to apply what you’re learning, even in small ways.
The Path to Growth
As you progress in your journey to become a good marketer, remember these key points:
Build trust through reliability and communication
Manage tasks effectively and meet deadlines
Seek feedback and learn continuously
Understand your role in the larger organizational context
Conclusion: Your Marketing Journey Starts Now
Becoming a good marketer is a journey that requires dedication, continuous learning, and a passion for understanding and serving customers. By focusing on building trust, managing tasks effectively, and staying committed to growth, you’ll be well-equipped to excel in this exciting and ever-evolving field.
Remember, as we say in Korea, “A journey of a thousand miles begins with a single step. Your path to becoming a good marketer starts with the decision to commit to excellence and never stop growing.
Are you ready to take your marketing skills to the next level? Whether you’re a startup founder looking to grow your business or an aspiring marketer seeking guidance, our team at Growth Marketing Agency is here to help. Let’s embark on this journey together and unlock your full marketing potential.
성장의 369휴가 제도란, 매 분기에 한 번씩 3일간의 휴가를 무조건 가야 하는 제도입니다.
3, 6, 9라는 말 들어보셨을 것입니다. 입사하고 3개월, 6개월, 9개월이 될 때마다 회사를 때려치우고 싶다는 충동을 느낀다는 뜻이죠.
(주)성장은 369휴가를 제공하는 것 이외에 근로기준법을 준수하여 입사 연차에 따라 연차 휴가가 주어집니다. 업무에 지장만 없다면 원할 때 언제든 연차를 사용할 수 있습니다.
하지만 근로기준법에서도 입사 1년 미만 직원의 경우 원칙적으로 연차가 존재하지 않고, 1개월 만근 당 하루의 연차를 사용할 수 있도록 하고 있는데요.
(주)성장의 경우 입사 1년 미만이 아닌 입사 1년 차에게만 이 법령을 적용해 ‘올해 입사자는 내년부터 연차를 사용’ 할 수 있습니다.
물론 입사 1년 차에도 1개월 만근 당 하루의 연차가 지급됩니다. 예를 들어, 5월 입사자라면 연말까지 7일간, 9월 입사자라면 연말까지 3일간의 연차 휴가를 사용할 수 있는 것이죠.
Re-fresh를 위한 성장의 369휴가
연차 외에도 ㈜성장에서는 Re-fresh 369휴가가 존재합니다.
3, 6, 9라는 말이 있죠. 입사하고 3개월, 6개월, 9개월이 될 때마다 회사를 때려치우고 싶다는 충동을 느낀다는 뜻인데요. 성장의 Re-fresh 휴가 제도는 1~3월, 4~6월, 7~9월, 10~12월 매 분기에 한 번씩 3일간의 휴가를 무조건(=본인이 일하고 싶어도 휴가 보내는 회사) 가야 하는 제도입니다. 계속되는 업무로 지칠 때쯤이면 찾아오는 휴가. 강제로 가야 하니 눈치 볼 필요 없는 휴가 제도죠.
실제 369휴가 제도를 적용해 볼까요?
Re-fresh 휴가는 매 분기 1번씩 3일을 쉴 수 있는데, 연차에 명절 연휴, 공휴일까지 다 하면 1년 중에 일하는 날이 며칠 안 되겠죠? 그래서 부득이하게 Re-fresh 휴가 3일당 하루의 연차를 소진한 것으로 계산하고 있습니다. 계산하기 어려운가요? 쉽게 예를 들어보겠습니다. 입사 2년 차 직원의 경우 Re-fresh 휴가로 분기당 3일씩 12일을 쉴 수 있고, 15일의 연차 중 4일의 연차가 Re-fresh 휴가로 차감되니, 11일의 연차를 사용할 수 있어 결과적으로 12+(15-4)=23일을 쉴 수 있어요.
Re-fresh 휴가는 매년 11월 30일, 내년 본인이 사용하고 싶은 Re-fresh 휴가 기간을 미리 선택해 업무에 지장이 생기지 않도록 다른 직원들과 서로 일정을 조율하고 있습니다. 내년에 우리 회사가 쉬는 날인지 아닌지 알 수 없다고요? (주)성장에서는 네이버 달력을 기준으로 ‘빨간 날 = 쉬는 날’입니다. 법정공휴일, 임시공휴일, 대체공휴일 등 헷갈리는 기준은 필요 없이 네이버 달력에 빨간색이라면 쉬는 날인 거죠.
369휴가로 해외여행을 간다고 가정해 볼까요?
11월 말에 계획을 잡아 내년 Re-fresh 휴가에 주말과 연차를 같이 활용해서 토(주말)-일(주말)-월(Re-fresh)-화(Re-fresh)-수(Re-fresh)-목(연차)-금(연차)-토(주말)-일(주말) 같은 형태로 쉴 수도 있어요.
Re-fresh 휴가 3일과 연차 2일을 사용해서 8박 9일의 해외여행도 가능한 거죠.
업무에 문제 되지만 않는다면 Re-fresh 휴가 + 주말 + 공휴일 + 개인의 연차를 연속으로 사용해 19박 20일의 휴가를 가는 것도 가능합니다.
이렇게 직원들 스스로 자유롭게 휴가 기간을 설정하기 때문에 별도의 하계휴가 기간이 있는 건 아닙니다.
7~8월 성수기의 휴가철에는 어디에 가도 비싸기만 한데, 에어컨 바람을 쐬면서 일하는 편이 오히려 좋다고 생각한다면, 3분기 Re-fresh는 9월에 다녀오면 됩니다.
반대로 한여름 휴가가 좋다면 7~8월초 성수기에 휴가를 갈 수도 있죠. 스키나 스노보드에 취미가 있는 직원이라면, Re-fresh 휴가만 사용하면서 연차는 쓰지 않고 모두 모아두었다가 스키장 개장에 맞춰서 연차를 쓸 수도 있습니다.
369휴가는 해외여행뿐 아니라 단순히 휴식을 취해도 좋습니다
단, Re-fresh 369휴가를 사용하지 않고 출근하는 것은 금지입니다!
마케팅 업무는 수없이 많은 변수와 난수가 동시에 존재하면서 담당자의 뇌에 과부하를 줍니다.
반드시 Re-fresh 하는 것이 업무 효율에도 중요하다고 믿기 때문에 계속해서 일하는 것은 오히려 문제가 발생할 수 있어요.
굳이 일을 하고 싶다면 차라리 도서관에 가서 그동안 읽고 싶었던 책을 읽거나 배우고 싶었던 외국어를 공부해 보는 건 어떠세요?
Ceridian의 조직 효율성 담당 부사장인 Michelle Bonam은 “전반적인 건강을 유지하려면 재충전의 시간, 재충전의 시간, 단절의 시간을 가져야 합니다.”라고 말했습니다. ″그리고 연결을 끊지 않으면 진정으로 그 시간을 얻을 수 없습니다.”
